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ACE Consulting Group is a student-run, pro-bono consulting group at the University of Waterloo that advises start-up companies in the Kitchener-Waterloo region. Our mission is to provide high quality professional services to local business and entrepreneurs. With a portfolio of over 100 companies, including winners of the Velocity Fund Finals, Dragon’s Den alumni, and Y Combinator alumni, ACE has developed its team to exceed client expectations and establish itself as one of the best resources for start-ups in the KW region.


ACE also spends time understanding and connecting to the KW entrepreneurship community. We do this by hosting events at UW and regularly attending the various entrepreneurship events in the area to better understand the biggest challenges our clients are facing.

Our History

ACE Consulting Group was first established in 2009 as ACE Financial Services focused on serving organizations within the University of Waterloo campus. In 2013, the organization was rebranded to ACE Consulting Group and has since expanded its clientele to entrepreneurs and small businesses around the Kitchener-Waterloo region. We are dedicated in providing our clients with quality professional consulting services that exceed their expectations.