THE PROBLEM
The client developed a unique cryopreservation product and was looking for the best and most profitable method to introduce their product to the market. There were two tasks to complete: identify the target market and how to best target these markets.
THE APPROACH
In-depth research on the cryopreservation industry was conducted by ACE to understand the current landscape and how the client’s product fits in. By investigating the technology available in the market and the competitors, ACE was able to analyze how their product differentiated from their competitors and market themselves differently.
THE RESULT
Finally, a decision was made by ACE to determine the appropriate go-to market strategy through a cost/benefit analysis. The strategies encompassed recommended action items and tips for implementation.